This post is part of a series of posts that fit lots of information from specialists in Publishing, Writing and Marketing in 450 words or less.
This post highlights the main ideas of the webinar entitled “Twitter Bootcamp”. For the 2-hour-long video, please click here.
- Today Twitter is the leading social network in which to advance business opportunities. After 5000+ hours of researching Twitter, Khan published “Hack the Bird”, which contains detailed information on how to ‘hack’ the social media site for your intended purposes.
- The most encouraging, yet challenging fact is that high quality content is still the most important factor in your success.
- In terms of content, media is crucial. Tweets that include media do better, so edit your pictures, and if 140 characters are not enough, you can even include text on the image itself. Additionally, place tags on the media instead of in the tweet. It’ll look cleaner.
- Once you have good content, get your tweets in front of the right people. First, identify those influencers in your subject area who, in retweeting your material, would most advance your message, and that you would like to follow you.
- Just like in Facebook, where having mutual friends increases the chance of someone accepting your friend request, follow those that your influencer follows that have a say in your subject area.
- One of the best tools is the use of public and private “lists”. If you have a public list of “role models”, for instance those you follow will be notified. (You can open up your list feed and watch what’s going on, and in this way follow them without technically following them.)
- Remember the things that make someone pleasant and interesting to others in real life. Just like in the real world, relationships on social media thrive upon reciprocation.
- This brings up an important point. Don’t be selfish when it comes to your timeline. If you want others to retweet/favorite your tweets, do so with theirs. Khan proposes a 70-30 ratio of your content to others, and 100 favorites per tweet you post. Favoriting (also called ‘Liking’ as of the beginning of November, and replaced with a heart in lieu of a star) engages people without actually tweeting. It increases your chances of getting noticed, and followed/retweeted yourself.
- Along these lines, don’t always tweet about yourself, and don’t crowd others’ feeds. Take the time to make unique content (instead of cross-posting from Facebook or Instagram) and increase your exposure by replying to conversations respectfully and adding interesting content. When directing a tweet, put the handle at the end to avoid others interpreting that it’s a private conversation.
- Do not buy followers- people notice when you have many followers and no interaction, or interaction at numbers like “25” or “50”, meaning that you bought packages of retweets/favorites.
- Do pin your most popular tweet to the top of your timeline so others see when they visit you. To revive your old tweets, reply to them with something that’s similar in content. This will move the old one up.
Who is the speaker? Adam Khan is currently Head of Digital Transformation at L’Óreal and has worked for many other well-known corporations on strategy, technology development, marketing and the like.
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